Yonex Badminton Rackets
Yonex started out in the 1940’s as a producer of wooden fishing floats but was unlucky more than enough to be forced out of this manufacturing sector due to the development of plastic floats in the market. This prompted founder Minoru Yoneyama to make a commitment that the organization would under no circumstances allow technology and innovation go away them driving all over again and this has shaped the cornerstone to the beliefs and ethics and business techniques of Yonex in the modern day.
In the late 1950’s Yoneyama started off to make badminton rackets for other higher profile makes and soon set up a status for producing quality rackets while incorporating the most recent materials and introducing ideas this sort of as the huge overall body racket and the isometric head. These new structure functions would come across their way on to the rackets of all the huge manufacturer names sports rackets these as Carlton and Prince.
The Yonex Company itself was recognized in California in 1983 and grew to become the globe leader in the design and output of golf, tennis and badminton gear. A bold assert most likely but it would hold genuine today that they are with out question the variety one identify in badminton – if not rather as renowned in golfing and tennis.
From reasonably humble beginnings Yonex has developed a robust world-wide brand that enjoys a dominance supported by company sponsorship and solution top quality. In today’s experienced recreation about 80% of players have a Yonex badminton racket in their hand when they compete. Main names that Yonex sponsor involve Peter Gade, Saina Nehwal, Ana Ivanovic and Lee Chong Wei.
In 2007 Yonex celebrated their 25th successive 12 months as the principal sponsor of the All England Badminton Championships and followed up in 2008 by attaining 24 Olympic medals at the Beijing online games. A worldwide viewers at the Olympics allows to additional drive the title and reputation as the symbol is quickly recognisable on the strings of players rackets
Yonex, by way of the first willpower and travel of their founder, proceed to innovate and spend in new technological know-how and launched the first era of slim rackets in 2009. The ArcSaber Z-Slash recorded the speediest ever velocity of 421km/h and goes to present how gamers with a Yonex badminton racket will often have a outstanding aggressive edge and can be inspired by the technological innovation, good results and branding at the rear of the creation of major high-quality products. The array incorporates rackets for all ages and qualities, catering for industry experts and newbie gamers alike.
