The Sport Effect

How customer reviews can make or break the success of a game

The gaming community is heavily reliant on the opinions of pro-gamers on games to play and which to avoid. Their reviews can make or break a game.

Online gaming is a popular form of entertainment for men and women of all ages across the globe. There are currently 2.2 billion people that are part of the online gaming community, with 1 billion of those able to purchase games with their own money. In an industry where the success of a game depends on sales, these people hold the key. Reviews are a useful tool to assess the popularity and quality of a new game, and can also be used for shopping reviews of where to buy the best games. If you like playing games online, click on the links to be redirected to a review site that provides customer feedback on thousands of games and gaming companies.

Why are reviews so important?

Reading online reviews of a game you are interested in is the best way to assess gameplay. This refers to the graphics, content, controls, glitches, and music. The quality of a game is the most-rated factor. There is a strong link between reviews and purchase decisions, even more so in the gaming community, where a negative review from a respected and popular gamer can make or break the success of a game. 

Let’s look at the statistics behind reviews and see how this can influence the decision-making process when making purchases. These statistics are from a study conducted by ChannelAdvisor on the power of reviews.

  • Before buying a product, 90% of customers will first read reviews, both positive and negative, about a company or product. 
  • A whopping 88% of customers have said that they trust reviews as a reliable source to rate a company’s performance.
  • Excellent reviews result in 72% of customers making a purchase. 

How can gaming companies use reviews to increase their sales?

#1: Provide a feedback option on the game website or application. Go through reviews, whether positive or negative, and see how you can make minor changes to increase ratings and recommendations.

#2: Get a popular gamer to recommend and endorse your company’s game. Gamers are a tight-knit community who follow the more popular gamer’s recommendations as if they were gospel. Get one on board and watch your sales climb.

#3: Pay close attention to negative reviews. Turn them into a positive by making slight changes that would increase customer satisfaction. Note any bugs that may affect gameplay and fix these as quickly as possible.

#4: Encourage reviews by sending emails asking customers to rate their gaming experience while playing any of the games you offer on your online store or gaming platform.

#5: Allow previews to a select number of gamers, allowing them to test a game before it comes out. The hype created is a great way to increase the number of sales when the game is released to the general public.


Reviews are great for all online stores. From those selling clothes and shoes to online gaming stores that provide hours of entertainment to gamers globally. Search online for the most reliable review sites and see what others have to say about a game before you but it.