ATLANTA, Ga (August ten, 2020) – In preparation for the 16th Once-a-year College Shades Day on Friday, Sept. 4, Texas A&M and the College of Texas are reviving the Lone Star Showdown rivalry to stimulate fans to assist nearby Feeding America® member foodbanks through a partnership with Wells Fargo that aids give meal with each order of new fan gear.
The 16th annual College Shades Day, which was made by CLC, the exclusive licensing companion for each universities, is a nationwide holiday break that gives Texas A&M and Texas fans throughout the region the option to showcase their passion and school spirit by exhibiting off their pride on social media making use of #CollegeColorsDay.
This 12 months, Texas A&M and Texas are teaming up with Wells Fargo to generate recognition on the situation of starvation in The united states and to help those in need to have in the Austin and College Station places. For each individual order of formally certified Texas A&M or Texas goods at the respective crew shops on Fanatics.com from August ten – September 4, Wells Fargo will donate one hundred foods* to the Central Texas Foods Financial institution in Austin for Texas or the Brazos Valley Foods Financial institution in Bryan for Texas A&M. Both corporations are Feeding The united states member foods banks.
To stimulate fans to rally for College Shades Day and to assist the foods banks, each educational institutions are leveraging the storied rivalry and the really competitive Lone Star Showdown. The Lone Star Showdown was the conventional rivalry among Texas A&M and Texas for all varsity men’s and women’s athletics competitions that acknowledged an annual winner based on victories in sporting activities all through the 12 months. That official showdown was previous held in the 2011-twelve tutorial 12 months.
“College Shades Day has been a custom extended supported by Texas A&M fans,” explained Shane Hinckley, vice president of model progress, Texas A&M. “This year’s celebration is impactful mainly because it feeds our community directly anytime our fans make qualifying purchases of Texas A&M gear. I am self-confident Aggies will embrace the Lone Star Showdown rivalry vs UT and carry household the victory to Aggieland whilst supporting those in the community who are most in need to have through these tricky situations.”
This year’s College Shades Day theme, “United We Admirer,” emphasizes the electric power of togetherness that shared higher education fandom provides even though fans may well be bodily apart.
“Our community of Longhorn fans is much better now than at any time, and we glimpse forward to looking at that pride in the coming weeks foremost up to this year’s College Shades Day, no make a difference how unique it could be,” explained Drew Martin, government senior associate athletic director for exterior affairs, College of Texas. “We know Texas fans rise to the challenge, and we stimulate them to unite to get this Lone Star Showdown by exhibiting our Longhorn spirit as we help feed those in need to have in the Austin community.”
Followers are inspired to observe social media accounts for Texas A&M and Texas to see messages about the College Shades Day Wells Fargo software with a website link to make qualifying purchases through the campaign.
“Wells Fargo has a sturdy historical past of supporting the nearby communities we serve, and we are energized to carry collectively the passion of Texas and Texas A&M fans and the outreach of Feeding The united states to provide considerably-wanted foods to the communities these terrific universities serve,” explained Pamela Batalis, vice president of sponsorships & model engagement, Wells Fargo Internet marketing.
Nothing unites fans like the pride and passion they have for their higher education, and College Shades Day places that passion on whole screen on September 4.
* From 8/ten/twenty to nine/4/twenty for each individual College Shades Day order, Wells Fargo will donate the financial equal of one hundred foods to Feeding America®. Wells Fargo ensures a bare minimum donation of ten,000 foods (financial equal of $1,000) and a highest of 2 million foods (financial equal of $two hundred,000). $1 aids give at least ten foods secured by Feeding The united states on behalf of nearby member foods banks.