Darren Rovell bought an authentic Hugh Hefner Viagra pill bottle

Darren Rovell boasted on Twitter that he obtained the best pill bottle of all-time, and he might have a point.

Rovell, who addresses sports activities company for Action Network and had earlier stops at ESPN and CNBC, paid out $7,860 for an authentic pill bottle of Hugh Hefner’s Viagra prescription in an auction the product came from the collection of Crystal Harris Hefner, the former Playboy mogul’s third wife.

So, why did he buy it?

Darren Rovell bought an old Hugh Hefner Viagra pill bottle.
Darren Rovell acquired an old Hugh Hefner Viagra pill bottle.
Julien’s Auctions

“Memorabilia collectors look for for conversation items — items that elicit reaction from their close friends, household and collectors,” Rovell explained to The Article.

Hugh Hefner
Hugh Hefner and Crystal Hefner
Getty Photographs for Playboy

Julien’s, the Hollywood auction house the place Rovell obtained the bottle that as soon as held Hef’s erectile dysfunction medication, originally established an estimate of $1,000 to $two,000 for the product.

Darren Rovell
Darren Rovell
Instagram

However, like the motion the supplements were intended to elicit, the bidding obtained hot and weighty.

There is a system to Rovell’s madness, primarily when it arrives to investment decision valuations, and whilst approximately $8,000 appears like a great deal, he could presumably gin up a marketing campaign to make a tidy revenue need to the day appear he needs to section with the collectible.

Rovell’s large memorabilia collection includes a lottery ticket signed by John Hancock to rebuild Faneuil Hall in Boston, and several checks like Denzel Washington paying out for his courtside seats for Lakers online games, John F. Kennedy subscribing to the Washington Article, Joe Montana paying out for his sophomore yr apartment at Notre Dame and Amelia Earhart paying out for nose surgical treatment.

He also collects tickets, and is the operator of three tickets from Notre Dame’s Rudy match, three tickets from the real match Ferris “took off” the day at Wrigley when “Ferris Bueller’s Working day Off” was filmed and a ticket from the match Michael Jordan initially wore Air Jordans in 1984.